Unique Selling Proposition ( USP) Definition

Training and in practice development and clarification of USP ( Unique Selling Proposition) of Healthpharma products by the Consultant Mr. Yiannakis Mouzouris.

One of the most widely used techniques for this purpose is the VRIO Analysis (Values, Rarity, Imitability, Organization)

1. Firstly we record the Values of the Products and then each one is evaluated each by parameters. The Rarity in relation to the competition and the imitability of the value by the competition.
2. Then, choose the values with the highest score and we use them in the writing of the USPs. The USPs are short sentences but very extensive and clear.
3. Finally we evaluate the ability of the Organization to actively support and strengthen these values in consumer perceptions.

For more information come in contact with us.

Yiannakis Mouzouris
B.Sc. Mech. Eng., M.Sc. Mgt
Business Consultant / Trainer