Strengthening the Professional Profile (Image building) and Presentation Skills
The Project:
At first the person came to us for coaching in order to strengthen her presentation skills and to enhance and establish a professional profile in her area of interest.
Guidance Methodology:
- Initially we established the baseline with regards to her current presentation skills and how those could be strengthened (verbal communication, body language). Then a coaching program was designed to enable the person practice specific issues in relation to her transmissibility and the comfort during a presentation.
- We helped the person determine the ideal professional profile and recognize the need to strengthen specific areas / skills.
- Design of specific and measurable ways, techniques, and guidance tools in relation to the strengthening of the professional profile including the creation of a blog, ability to write content for the blog and how this should be presented to the public.
- In collaboration with digital specialist of Conicon we developed a blog, strengthened its presence in the social networks and linked all that with metric tools.
- Design and Implementation of effective communication strategies through the blog, social networks and partnerships.
- In very close cooperation with the person, we applied personal branding techniques, almost on a daily basis and during set feedback meetings, we evaluated what and how much we achieved.
- We reviewed the effectiveness, by assessing the results through promoting and communicating the correct and effective professional profile, which allowed the person to discover her inner person.
Result:
Through the coaching, we managed to create a professional profile within 3 months that stands out is the market. The blog has reached 500 visitors per day.
At the same time through strengthening her presentation skills, the person has reached the point of continuously signing contracts for commercials and professional presentations for Companies.