Design a Superb Unique Selling Preposition. Training at the Leading Development Group

Writing is part of the most important skill that a professional is required to be successful at. This skill is Communication.

In written communication and especially emails the most important is USP – Unique Selling Preposition. Unique Selling Preposition is given at the subject line. So as we realize, we have the ability to use only few words  and with those words we need to attract the reader.

The use of VRIO technique(Value, Rarity, Imitability, Organization) help us to quickly and efficiently end up at ISP.